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Carte Service is Front Stage James Teboul

Service is Front Stage

Autor: James Teboul
Limbă: engleză
Legare: Copertă tare
Editura: PALGRAVE MACMILLAN
Disponibilitate: În depozitul extern în cantități mici
Expediem în 13-18 zile
297.42 lei
This book contains a simple but powerful definition of services based upon a separation between back...

Informații despre carte

Autor
James Teboul
Limbă
engleză
Legare
Carte - Copertă tare
Publicat
2006
Pagini
172
EAN
9780230006607
ISBN
0230006604
Enbook ID
04551096
Editura
PALGRAVE MACMILLAN
Greutate
428
Dimensiuni
167 x 242 x 16

Descriere completă

This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. The book uses this distinction systematically to explore all the important issues of the field within a coherent set of concepts and maps, including the service mix, the service triangle and the service-intensity matrix. This is a novel approach to services that challenges the traditional view.

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