Service Design for Business - A Practical Guide to Optimizing the Customer Experience

Name: Service Design for Business - A Practical Guide to Optimizing the Customer Experience
Brand: John Wiley & Sons Inc
SKU: 9781118988923
Price: 117.12 RON
Availability: InStock

Autor: Ben Reason, Lavrans Lovlie, Melvin Brand Flu

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Legare: Copertă tare

Editura: John Wiley & Sons Inc

Disponibilitate: În depozitul extern

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117.12 lei

Service design offers a tangible and effective approach for organizations to employ to better respon...

Informații despre carte

Autor

Ben Reason, Lavrans Lovlie, Melvin Brand Flu

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2015

Pagini

208

EAN

9781118988923

ISBN

1118988922

Enbook ID

09084815

Editura

John Wiley & Sons Inc

Greutate

390

Dimensiuni

237 x 163 x 20

Descriere completă

Service design offers a tangible and effective approach for organizations to employ to better respond to the needs and demands of their customers. "The Art of Services Design" shows how organizations can employ the creativity of a design approach and connect it to the real issues and needs of people in organizations who need tools to move their businesses forward. This highly visual book is a practical guide on how to respond to the customer experience challenge, by connecting the market factors to the organizational challenge through the lens of the customer.

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Service Design for Business - A Practical Guide to Optimizing the Customer Experience

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