Carte Service-Ability - Create a Customer Centric Culture and Achieve Competitive Advantage Kevin Robson

Service-Ability - Create a Customer Centric Culture and Achieve Competitive Advantage

Autor: Kevin Robson
Limbă: engleză
Legare: Copertă tare
Disponibilitate: șansă 50%
Şanse de a obține acest titlu
213.77 lei
'Service-ability can be defined as the ability of the whole organization, through its individual mem...

Informații despre carte

Autor
Limbă
engleză
Legare
Carte - Copertă tare
Publicat
2012
Pagini
278
EAN
9781118345566
ISBN
1118345568
Enbook ID
01212372
Greutate
554
Dimensiuni
162 x 233 x 20

Descriere completă

'Service-ability can be defined as the ability of the whole organization, through its individual members, to deliver consistently what the organization seeks to do: in a culture of initiative, professionalism, engagement and involvement that resonates with the customer and creates delight and satisfaction in both parties.' Ostensibly, customer service lies in the area of marketing and strategy, however Service-Ability is also about management and organizational behaviour, and the book ranges deeply into these areas to make its point. The scope of Marketing has changed in the last ten years and the books key argument is the need to re-think the way we structure, manage, lead and organize our corporate bodies to be better able to achieve total customer centricity and develop lasting relationships with customers.

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