Sell-outs or Outsiders?

Name: Sell-outs or Outsiders?
Brand: VDM Verlag Dr. Müller
SKU: 9783639096149
Price: 304.54 RON
Availability: InStock

Co-optation and Resistance in Action Sport Subcultures

Autor: Joy Crissey Honea

Limbă:

Legare: Carte broșată

Editura: VDM Verlag Dr. Müller

Disponibilitate: La editor doar la comandă

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304.54 lei

As consumerism becomes a way of life in §contemporary society, cultural forms that hold §values in o...

Informații despre carte

Autor

Joy Crissey Honea

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2009

Pagini

156

EAN

9783639096149

Enbook ID

06818660

Editura

VDM Verlag Dr. Müller

Dimensiuni

150 x 220 x 9

Descriere completă

As consumerism becomes a way of life in §contemporary society, cultural forms that hold §values in opposition to consumerism and commercial §success are pushed to the margins. Nowhere is this §process more evident than within the world of sport. §Previously alternative sports like skateboarding, §snowboarding and BMX (bicycle motocross) that often §included an anti-mainstream subcultural component §are being rapidly co-opted by corporate culture §producers and transformed into commercial §entertainment events. This study of action sport §participants and their responses to the §commercialization of their activities indicates that §the dichotomy in the sociological literature between §co-optation and resistance may be artificial. While §the commercialized forms of these activities reflect §the values of mainstream sport, participants have §had some success in preserving the original, §authentic versions of skateboarding, snowboarding §and BMX in a "parallel world" alongside the §commercial version, suggesting that the co-optation §of subcultural forms does not necessarily result in §the death of the original version, nor their §associated oppositional values.

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Sell-outs or Outsiders?

Co-optation and Resistance in Action Sport Subcultures

Informații despre carte

Descriere completă

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