Selected Issues in Global Health Communications

Name: Selected Issues in Global Health Communications
Brand: IntechOpen
SKU: 9781789237894
Price: 521.34 RON
Availability: InStock

Autor: Muhiuddin Haider, Heather Platter, Bridget Higginbotham

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Legare: Copertă tare

Editura: IntechOpen

Disponibilitate: În depozitul extern

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521.34 lei

This book was written to give scholars an opportunity to examine selected issues in health communica...

Informații despre carte

Autor

Muhiuddin Haider, Heather Platter, Bridget Higginbotham

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2018

Pagini

EAN

9781789237894

ISBN

1789237890

Enbook ID

23923882

Editura

IntechOpen

Greutate

418

Dimensiuni

180 x 260 x 11

Descriere completă

This book was written to give scholars an opportunity to examine selected issues in health communication. There are many challenges in health communication, such as the shortage of evaluations on social marketing interventions, the need for a framework to easily apply social marketing practices to campaigns, and the difficulty of applying theory to improve communication. To address these challenges, the four chapters, including an introductory chapter, introduce several health communication topics, including social marketing, the application of theory, and message design to promote social communication. Readers can expect concise topic overviews with clear steps and examples of how to apply the methods discussed in each chapter.

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Selected Issues in Global Health Communications

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