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Scrum for Sales

Name: Scrum for Sales
Brand: Springer Nature Switzerland AG
SKU: 9783030829773
Price: 404.89 RON
Availability: InStock

Autor: Michael J. Scherm

Limbă:

Legare: Copertă tare

Editura: Springer Nature Switzerland AG

Disponibilitate: În depozitul extern

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404.89 lei

Many companies want to make their sales agile. Some of them have tried to set up agile sales organiz...

Informații despre carte

Autor

Michael J. Scherm

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2021

Pagini

276

EAN

9783030829773

ISBN

3030829774

Enbook ID

37363397

Editura

Springer Nature Switzerland AG

Greutate

582

Dimensiuni

160 x 241 x 21

Descriere completă

Many companies want to make their sales agile. Some of them have tried to set up agile sales organizations, but such top-down approaches and big-bang rollouts seldom seem to work. This book shows how the elements of the leading agile framework "Scrum" should be applied to install agility in the salesforce, improve sales performance, and resolve typical performance issues in sales organizations. It contains concrete guidelines, real-world examples, and useful tools to create the necessary change step by step and built to last.