Peste 4 milioane de titluri în engleză și alte limbi! Descoperă-ți noua poveste astăzi!

Satisfied Customer

Name: Satisfied Customer
Brand: PALGRAVE MACMILLAN
SKU: 9780230604063
Price: 89.27 RON
Availability: InStock

Autor: Claes Fornell

Limbă:

Legare: Carte broșată

Editura: PALGRAVE MACMILLAN

Disponibilitate: În depozitul extern

Expediem în 9-15 zile

89.27 lei

When faced with the choice between cutting costs or improving customer service, most companies focus...

Informații despre carte

Autor

Claes Fornell

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2009

Pagini

256

EAN

9780230604063

ISBN

0230604064

Enbook ID

04040835

Editura

PALGRAVE MACMILLAN

Greutate

302

Dimensiuni

145 x 225 x 18

Descriere completă

When faced with the choice between cutting costs or improving customer service, most companies focus on tangible assets. But in our service economy, the most important asset is intangible: a company's relationship with its customers. The Satisfied Customer is a blueprint for understanding this fact of modern business and reveals the unheralded value of customer satisfaction. Drawing on the results of a massive survey of American consumer satisfaction and including examples from companies like Home Depot and UPS, Fornell presents some surprising conclusions about outreach strategy (exceeding a customer's expectations is risky, and increasing customer complaints can actually be a good thing). He also explains how to quantify and increase the value of a firm's customer relationships - what he calls the Customer Asset.

Cele mai căutate

Categories

Authors

Publishers

Produse

Produse

Cele mai căutate

Categories

Authors

Publishers

Produse

Produse

Satisfied Customer

Informații despre carte

Descriere completă

S-ar putea să te intereseze

Young Explorers 2 Sun, Cloud, Stone

Concise Guide to Evidence-Based Psychiatry

Promoting Income Security as a Right

Jacques Derrida

M-factor

A is Adorable

Beyond Federal Dogmatics

Twice-told Tales

And ANOTHER Thing...

Babylon

Who Can You Trust?

Inside the Royal Wardrobe

The Re-Echo Club (1913)

Columbia Theological Seminary Bulletin; 18, number 1, July 1925

Clienții care au cumpărat această carte au mai cumpărat și

Salvato da una sirena

Manual de Astrologia

RE : ZERO ARC 3 T05

Basics Betonbau

Seifenblasen