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Carte Sales Meets Brain Research Weber Paul Weber

Sales Meets Brain Research

Just let your customer buy

Autor: Weber Paul Weber, Bottger Heiner Bottger
Limbă: engleză
Legare: Carte broșată
Editura: Springer Nature B.V.
Disponibilitate: În depozitul extern
Expediem în 10-18 zile
289.41 lei
This book describes a sales pitch strategy based on the latest scientific findings in brain research...

Informații despre carte

Autor
Weber Paul Weber, Bottger Heiner Bottger
Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2023
Pagini
144
EAN
9783658383251
Enbook ID
43422846
Editura
Springer Nature B.V.
Greutate
260
Dimensiuni
169 x 244 x 10

Descriere completă

This book describes a sales pitch strategy based on the latest scientific findings in brain research that provides salespeople with a blueprint for systematic, non-manipulative, structured customer conversations.



Why do negotiations sometimes lead to success and other times not? Why do customers sometimes react positively and sometimes negatively to comparable procedures and decision-making processes? The authors explore all these questions and, using concrete examples from everyday sales practice in conjunction with current findings from brain research, show what kind of communication will ensure your success. They describe how to better interpret the behavior of customers, their typical and individual ways of thinking, and the timing of their decision-making processes. And you will also learn how ethical the process of selling can be if you base it on the right philosophy, a positive image of humanity as well as respect and appreciation and simply let customers buy.



If you are in sales and want to optimize your communication with existing and potential customers, this is the book for you