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Carte Riding the Tiger: Wilfried Aulbur

Riding the Tiger:

How to Execute Business Strategy in India

Autor: Wilfried Aulbur
Limbă: engleză
Legare: Carte broșată
Editura: Random House, India
Disponibilitate: șansă 50%
Şanse de a obține acest titlu
159.96 lei
How can one survive in a market which is volatile and uncertain ? What strategies have worked and no...

Informații despre carte

Autor
Wilfried Aulbur
Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2016
Pagini
300
EAN
9788184007534
ISBN
9788184007534
Enbook ID
15460173
Editura
Random House, India
Greutate
700
Dimensiuni
245 x 167 x 39

Descriere completă

How can one survive in a market which is volatile and uncertain ? What strategies have worked and not worked in the past ? What does it take to be successful in India ? What are the successful strategies applied by the likes of HUL, Godrej, Adani Ports and RedBus? So what does it take to Ride the Tiger ? Sound flexible strategy, operational excellence and dedication to customer-centric innovation. But what does that really mean ? How have successful Indian companies managed challenges in an extremely price-sensitive market ? In this book, Wilfried Aulbur and Amit Kapoor look at successful, and sometimes not-so-successful, strategies, operations and innovations in India. They have distilled lessons from their decades of practical work experience in the country. From large family conglomerates like Tata and Godrej to newer additions like Adani, from MNCs like Maruti Suzuki to start-ups in Banglalore and Gurgaon - the book explores key learnings from all four kinds of companies in an Indian context and provides useful insights into how business is done in India.

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