Rethinking Place Branding

Name: Rethinking Place Branding
Brand: Springer International Publishing AG
SKU: 9783319124230
Price: 881.18 RON
Availability: InStock

Comprehensive Brand Development for Cities and Regions

Autor: Mihalis Kavaratzis, Gary Warnaby, Gregory J. Ashworth

Limbă:

Legare: Copertă tare

Editura: Springer International Publishing AG

Disponibilitate: În depozitul extern

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881.18 lei

As Place Branding has become a widely established but contested practice, there is a dire need to re...

Informații despre carte

Autor

Mihalis Kavaratzis, Gary Warnaby, Gregory J. Ashworth

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2014

Pagini

248

EAN

9783319124230

ISBN

3319124234

Enbook ID

07177344

Editura

Springer International Publishing AG

Greutate

548

Dimensiuni

242 x 163 x 22

Descriere completă

As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading specialists explore a series of crucially significant issues and demonstrate how place branding will contribute more to cultural, economic and social development in the future. The theoretical analysis and illustrative practical examples in combination with the accessible style make the book an indispensable reading for anyone involved in the field.

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Rethinking Place Branding

Comprehensive Brand Development for Cities and Regions

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Descriere completă

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