Carte Retailing Management David Walters

Retailing Management

Analysis, Planning and Control

Autor: David Walters
Limbă: engleză
Legare: Carte broșată
Disponibilitate: În depozitul extern
Expediem în 10-18 zile
191.45 lei
The purpose of this book is to explore the implementation issues of strategic and operational retail...

Informații despre carte

Limbă
engleză
Legare
Carte - Carte broșată
Publicat
1994
Pagini
345
EAN
9780333608067
ISBN
0333608062
Enbook ID
02966047
Greutate
557
Dimensiuni
155 x 235 x 19

Descriere completă

The purpose of this book is to explore the implementation issues of strategic and operational retailing management decisions. It does so first by examining how the retail business functions and the structural influences on decision making. Retailing is a customer-led business. An understanding of customer decision making, influences and motivations are essential components. The book develops some alternative methods for making this a more effective activity. Resource allocation, costing and managing resource allocation to achieve corporate performance are essential activities in the implementation process. Recent developments in management accounting are introduced to facilitate decision making. A worked case study/example illustrates the concepts introduced.

S-ar putea să te intereseze

Poland

Patrice M. Dabrowski
105.97 lei
166.22 lei
166.02 lei
49.35 lei

Clienții care au cumpărat această carte au mai cumpărat și

Die Ritterburg

Wieso? Weshalb? Warum?/Junior!/Heinecke
62.37 lei
175.31 lei