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Carte Retail Marketing Rob van der Kind

Retail Marketing

Autor: Rob van der Kind
Limbă: engleză
Legare: Carte broșată
Editura: Wolters-Noordhoff B.V.
Disponibilitate: șansă 50%
Şanse de a obține acest titlu
722.12 lei
In today''s turbulent business environment, maintaining and optimizing retail strategies are of cruc...

Informații despre carte

Autor
Rob van der Kind
Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2015
Pagini
576
EAN
9789001807924
ISBN
9789001807924
Enbook ID
03606989
Editura
Wolters-Noordhoff B.V.
Greutate
1012
Dimensiuni
241 x 173 x 37

Descriere completă

In today''s turbulent business environment, maintaining and optimizing retail strategies are of crucial importance. Retail Marketing is a complete guide to how retailing works in the non-food sector.

Focusing on operational applications of retailing, this textbook puts students on the inside track to success in the fast-moving retail industry. This new edition offers an integrated approah to internet and cross-channel retailing and adds new material on lost sales and market research in addition to coverig new research.

Retail Marketing is a comprehensive textbook for students in this area and provides the perfect overview for anyone interested in this vital industry.

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