Research Themes for Events

Name: Research Themes for Events
Brand: CABI Publishing
SKU: 9781780642529
Price: 619.57 RON
Availability: InStock

Autor: Peter Robinson

Limbă:

Legare: Copertă tare

Editura: CABI Publishing

Disponibilitate: În depozitul extern

Expediem în 14-20 zile

619.57 lei

Following on from Research Themes for Tourism, which sought to both provide a snapshot of tourism su...

Informații despre carte

Autor

Peter Robinson

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2013

Pagini

192

EAN

9781780642529

ISBN

9781780642529

Enbook ID

01238745

Editura

CABI Publishing

Greutate

568

Dimensiuni

248 x 177 x 16

Descriere completă

Following on from Research Themes for Tourism, which sought to both provide a snapshot of tourism subjects and provide an overview of major themes for students new to tourism, this book seeks to cover the same ground with events. Events Management as a subject has been well documented from a practical angle, but this will be the first book to cover events from a research perspective. Core subjects such as consumer behaviour, authenticity and new technologies will be included, and the research angle will be covered by addressing key concepts, theories and discussions centring on these subjects. For example, how has this type of event developed, why has it become successful and what impact does it have? Case studies are also included to provide a well-rounded approach to the subject.

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