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The Reputation Playbook is for those business leaders who know 'we need to be on Twitter' but can't really justify why. It is for the social media skeptics, who are more interested in what drives and sustains a positive reputation than in how many people 'like' the brand on Facebook. From bootstrapped entrepreneur, to the CEO of a global public company, this book shows how a company's reputation is now its key asset. And it demonstrates how, when that fact is acknowledged, behaviour throughout the organisation changes, and we see a positive effect on the bottom line. In order to thrive, businesses need to shift the focus towards their reputational cores and this book provides a framework for reputation-driven thinking that goes beyond the traditional and social media channels of today, and sets out a platform that will work now and for future unknowns. Packed with fresh business thinking, plenty of anecdotes, practical advice and helpful tips, The Reputation Playbook is a must-have guide.
