Carte Reputation Capital Joachim Klewes

Reputation Capital

Building and Maintaining Trust in the 21st Century

Limbă: engleză
Legare: Copertă tare
Disponibilitate: În depozitul extern în cantități mici
Expediem în 13-18 zile
296.97 lei
This volume offers unique new strategies and management rules for investing in, earning and keeping...

Informații despre carte

Limbă
engleză
Legare
Carte - Copertă tare
Publicat
2009
Pagini
408
EAN
9783642016295
ISBN
3642016294
Enbook ID
01649725
Greutate
760
Dimensiuni
165 x 240 x 31

Descriere completă

This volume offers unique new strategies and management rules for investing in, earning and keeping reputation capital safe in today s unpredictable and complex markets. It presents enlightening insights from a wide variety of key industries, including the automotive, chemical, finance, food, luxury, energy and pharmaceutical sectors. A team of international authors opens a controversial debate on the positive and negative aspects of reputation in the 21st Century, and challenges conventional approaches to reputation management, for example with regard to CEO positioning, CSR, corporate communications or social media. Reputation Capital is a practical guidebook with a firm foundation in the latest research from leading universities around the world; an indispensable tool for people in charge when it comes to managing reputation.

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