Relationship Value and New Product Development Success

Name: Relationship Value and New Product Development Success
Brand: LAP Lambert Academic Publishing
SKU: 9786202004992
Price: 253.54 RON
Availability: InStock

Autor: Volodymyr Tashakov

Limbă:

Legare: Carte broșată

Editura: LAP Lambert Academic Publishing

Disponibilitate: În depozitul extern

Expediem în 8-11 zile

253.54 lei

Interest in the connection between new product development and relationship marketing has grown in t...

Informații despre carte

Autor

Volodymyr Tashakov

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2017

Pagini

140

EAN

9786202004992

Enbook ID

18038018

Editura

LAP Lambert Academic Publishing

Greutate

227

Dimensiuni

150 x 220 x 8

Descriere completă

Interest in the connection between new product development and relationship marketing has grown in the recent years. The technical side of new product development has been heavily researched in the last few decades, while very little attention has been given to the customers' contribution to its success. This contribution is based on customer characteristics and the intangible relationship value that they possess. The aim of this book is to report on the research examining how intangible relationship value and characteristics of customers influence the success of new product development.

S-ar putea să te intereseze

Clienții care au cumpărat această carte au mai cumpărat și

Cele mai căutate

Categories

Authors

Publishers

Produse

Produse

Cele mai căutate

Categories

Authors

Publishers

Produse

Produse

Relationship Value and New Product Development Success

Informații despre carte

Descriere completă

S-ar putea să te intereseze

Clienții care au cumpărat această carte au mai cumpărat și