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Carte Reframing China Shaoyu Yuan

Reframing China

TikTok, Soft Power, and the Battle for Global Narratives

Autor: Shaoyu Yuan
Limbă: engleză
Legare: Copertă tare
Editura: Springer, Berlin
Disponibilitate: În depozitul extern
Expediem în 10-13 zile
228.10 lei
This book explores China s growing use of digital platforms as instruments of soft power, with a par...

Informații despre carte

Autor
Shaoyu Yuan
Limbă
engleză
Legare
Carte - Copertă tare
Publicat
2026
Pagini
103
EAN
9783032116857
Enbook ID
49854816
Editura
Springer, Berlin
Greutate
304
Dimensiuni
148 x 210

Descriere completă

This book explores China s growing use of digital platforms as instruments of soft power, with a particular focus on the strategic deployment of TikTok in shaping global narratives. At the intersection of international relations, media studies, and Chinese foreign policy, the project offers a timely and empirically grounded investigation into how the People s Republic of China is leveraging platform infrastructure and algorithmic design to influence foreign audiences, especially those in the West.   What makes this project distinctive is its dual focus on theoretical innovation and empirical depth. It advances existing scholarship by reconceptualizing digital platforms not merely as neutral technologies, but as strategic tools of statecraft capable of advancing soft power objectives. Drawing on original cross-platform comparison, it combines content analysis with AI-assisted sentiment analysis to reveal where, how, and why China-related narratives gain traction, particularly among Western audiences.

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