Recentering Globalization

Popular Culture and Japanese Transnationalism

Autor: Koichi Iwabuchi

Limbă:

Legare: Carte broșată

Editura: Duke University Press

Disponibilitate: În depozitul extern

Expediem în 14-21 zile

200.42 lei

Globalization is usually thought of as the worldwide spread of Western - particularly American - pop...

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Autor

Koichi Iwabuchi

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2002

Pagini

288

EAN

9780822328919

ISBN

0822328917

Enbook ID

04937594

Editura

Duke University Press

Greutate

492

Dimensiuni

156 x 228 x 20

Descriere completă

Globalization is usually thought of as the worldwide spread of Western - particularly American - popular culture. Yet if one nation stands out in the dissemination of pop culture in East and Southeast Asia, it is Japan. Pokemon, anime, pop music, television dramas such as Tokyo Love Story and Long Vacation - the export of Japanese media and culture is big business. In Recentering Globalization Koichi Iwabuchi explores how Japanese popular culture circulates in Asia. He situates the rise of Japan's cultural power in light of decentering globalization processes and demonstrates how Japan's extensive cultural interactions with the other parts of Asia complicate its sense of being "in but above" or "similar but superior to" the region. Iwabuchi has conducted extensive interviews with producers, promoters, and consumers of popular culture in Japan and East Asia. Drawing upon this research, he analyzes Japan's "localizing" strategy of repackaging Western pop culture for Asian consumption and the ways Japanese popular culture arouses regional cultural resonances. He considers how transnational cultural flows are experienced differently in various geographic areas by looking at bilateral cultural flows in East Asia. He shows how Japanese popular music and television dramas are promoted and understood in Taiwan, Hong Kong, and Singapore, and how "Asian" (especially Hong Kong's) popular culture is received in Japan. Rich in empirical detail and theoretical insight, Recentering Globalization is a significant contribution to thinking about cultural globalization and transnationalism, particularly in the context of East Asian cultural studies.

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Recentering Globalization

Popular Culture and Japanese Transnationalism

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