Reality in Branding

Name: Reality in Branding
Brand: GABAL
SKU: 9783967390551
Price: 120.49 RON
Availability: InStock

The Rules of European Brand Management in 50 Answers

Autor: Oliver Errichiello

Limbă:

Legare: Copertă tare

Editura: GABAL

Disponibilitate: În depozitul extern

Expediem în 10-13 zile

120.49 lei

BELIEVING IS NOT THE SAME AS KNOWING: THE FUNDAMENTAL FACTS ABOUT THE LAWS OF EUROPEAN BRAND MANAGEM...

Informații despre carte

Autor

Oliver Errichiello

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2021

Pagini

266

EAN

9783967390551

ISBN

3967390551

Enbook ID

33563425

Editura

GABAL

Greutate

562

Dimensiuni

152 x 229 x 19

Descriere completă

BELIEVING IS NOT THE SAME AS KNOWING: THE FUNDAMENTAL FACTS ABOUT THE LAWS OF EUROPEAN BRAND MANAGEMENT IN 50 ANSWERS REALITY IN BRANDINGFrom breakfast cereals to smartphones, nothing is left unbranded: brands are with us every step of the way. We define ourselves through the brands we surround ourselves with. Even if we reject brands, that is a brand statement. Brands are everywhere in the 21st century - that is exactly why we all have an opinion on them. When it comes to private life, there is little objection to this concept. However, when it comes to brand management and brand positioning with - in a company, personal sensitivities and feelings are out of place. Too many opinions, too little wisdom: In 50 timeless answers, brand sociologists Dr. Arnd Zschiesche and Prof. Dr. Oliver Errichiello put a stop to the brand debates that are shaped by the zeitgeist. They speak in plain language where vague chatter typically prevails. And they show why every brand is a social phenomenon that has an impact: It is about the management of social hard facts. Not just in Europe. Classic European Brand Management leads the way for every company seriously focusing on economic success for the long term - internally, as well. It is time for timeless, value-oriented Branding from the old continent.

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Reality in Branding

The Rules of European Brand Management in 50 Answers

Informații despre carte

Descriere completă

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