Reaching the Interactive Customer

Name: Reaching the Interactive Customer
Brand: Cambridge University Press
SKU: 9780521816700
Price: 293.42 RON
Availability: InStock

Integrated Services for the Digital World

Autor: Mai-lan TomsenRon Faith

Limbă:

Legare: Carte broșată

Editura: Cambridge University Press

Disponibilitate: În depozitul extern

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293.42 lei

Through either direct exposure or media coverage of the online world, consumers have built certain e...

Informații despre carte

Autor

Mai-lan TomsenRon Faith

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2003

Pagini

178

EAN

9780521816700

ISBN

052181670X

Enbook ID

02044871

Editura

Cambridge University Press

Greutate

253

Dimensiuni

152 x 228 x 14

Descriere completă

Through either direct exposure or media coverage of the online world, consumers have built certain expectations around interactivity. Activities like email, chat, and web browsing reinforce popular understanding how people use electronic devices to 'talk', 'find' and 'see' what's happening in the world around them. Reaching The Interactive Customer describes how these consumer expectations of interactivity impact and shape the new generations of 'connected' personal electronics. Reaching the Interactive Customer provides critical information for business professionals who want to understand a 'connected world', linking businesses, customers, and service providers. It describes how the audience for interactive services has evolved and what that audience is looking for in consumer devices. This book also appeals to anyone who works on or is interested in Web-based technology because it paints a clear picture of how interactivity is evolving from the Internet to the next generation of interactivity with phones and televisions.

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Reaching the Interactive Customer

Integrated Services for the Digital World

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