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Questionnaire Design, Interviewing and Attitude Measurement

Name: Questionnaire Design, Interviewing and Attitude Measurement
Brand: Bloomsbury Publishing
SKU: 9780826451767
Price: 453.56 RON
Availability: InStock

Autor: Oppenheim

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Legare: Carte broșată

Editura: Bloomsbury Publishing

Disponibilitate: În depozitul extern

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453.56 lei

This second edition of Dr Bram Oppenheim's established work, like the first, is a practical teaching...

Informații despre carte

Autor

Oppenheim

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2000

Pagini

312

EAN

9780826451767

ISBN

0826451764

Enbook ID

04402078

Editura

Bloomsbury Publishing

Greutate

460

Dimensiuni

153 x 229 x 18

Descriere completă

This second edition of Dr Bram Oppenheim's established work, like the first, is a practical teaching text of survey methods. The new edition has extended its scope to include interviewing (both clip-board and depth interviewing), sampling and research design, data analysis, and a special chapter on pilot work. As before, the chapters on questionnaire design are supported by further chapters on attitude scaling methods, and on projective techniques. There is refreshingly critical treatment of problems such as faulty research designs, errors in sampling, ambiguities in question wording, biases in interviewing, losses of information, and the interpretation of attitude scales and of projective data. The book is laced throughout with instructive examples from many fields, ranging from marketing surveys to the study of children's political perceptions. Problems of reliability and validity are kept to the fore. Above all, the need for pilot work is emphasized at every stage. The book is intended for graduate methodology courses in the social sciences, but it is also designed to reach other professionals, including teachers, social workers, medical researchers, and opinion pollsters, who have to evaluate or carry out social surveys.>