Carte Quantitative Method-Breviary - SPSS Jens K. Perret

Quantitative Method-Breviary - SPSS

A problem-oriented reference for market researchers

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This breviary likewise addresses students as well as practitioners that are active in quantitative m...

Informații despre carte

Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2018
Pagini
46
EAN
9783748131342
Enbook ID
20395790
Editura
Greutate
68
Dimensiuni
148 x 210 x 3

Descriere completă

This breviary likewise addresses students as well as practitioners that are active in quantitative market research and applied statistics and data analysis in particular. It provides a pragmatic summary of all the most commonly implemented statistical methods and their implementation in the standard software package SPSS. Aside from an overview over the different methods, their practical use and support in interpreting the results the breviary provides a decision support sheet for finding the most suitable method to solve specific problems. It is completed by a set of video tutorials demonstrating the different methods in practical applications. The breviary supports practitioners in market research as a comprehensive reference book as well as students in their data analyses during term papers of theses.

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