Qualitative Methods in Management Research

Name: Qualitative Methods in Management Research
Brand: SAGE Publications Inc
SKU: 9780761920144
Price: 567.17 RON
Availability: InStock

Autor: Evert Gummerson

Limbă:

Legare: Carte broșată

Editura: SAGE Publications Inc

Disponibilitate: În depozitul extern

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567.17 lei

'This book is entertaining, whilst informative, a really good read. Gummesson applies his clearly co...

Informații despre carte

Autor

Evert Gummerson

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

1999

Pagini

264

EAN

9780761920144

ISBN

0761920145

Enbook ID

04156414

Editura

SAGE Publications Inc

Greutate

374

Dimensiuni

141 x 217 x 17

Descriere completă

'This book is entertaining, whilst informative, a really good read. Gummesson applies his clearly considerable knowledge of literature and philosophy, together with his vast experience of business research and consultancy, to provide a text that charts a journey through the management process that will engage any management researcher' - Qualitative Research In the Second Edition of this bestselling book Evert Gummesson presents a fresh approach to case study research. Stressing the need for involved rather than detached researchers, Gummesson links quality assessment of case study research to current total quality management thinking and proposes the concept of management action science - where the researcher is both actor and student - as the most advanced and rewarding approach to research. The book is written in an easy-to-read personal style and is laden with examples from academic research, real-world practice and management consultancy.

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