Punters

Name: Punters
Brand: HarperCollins Publishers
SKU: 9780008463915
Price: 58.23 RON
Availability: InStock

How Paddy Power Bet Billions and Changed Gambling Forever

Autor: Aaron Rogan

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Legare: Carte broșată

Editura: HarperCollins Publishers

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The story of Paddy Power’s growth from a small chain of Irish bookies to the biggest gambling compan...

Informații despre carte

Autor

Aaron Rogan

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2022

Pagini

416

EAN

9780008463915

ISBN

0008463913

Enbook ID

36642594

Editura

HarperCollins Publishers

Greutate

284

Dimensiuni

197 x 130 x 32

Descriere completă

The story of Paddy Power’s growth from a small chain of Irish bookies to the biggest gambling company in the world.Flutter Entertainment, the parent company of Paddy Power, is the largest gambling business in the world. The evidence of that success is visible everywhere, from shop fronts and bus shelters to sporting arenas and smartphone screens.The company’s rise to this point has been rapid, but like any gambler worth their salt, Paddy Power has always succeeded in finding an edge. At the outset those innovations were modest, like offering odds on television shows and giving punters money back on losing bets, but as the company’s ambition grew, so too did its determination to stay one step ahead of the competition, whatever the cost…Impeccably researched and informed by dozens of insider interviews, Punters is the incredible story of how an unlikely band of misfits and visionaries bet on the future of the gambling industry and won big. But it’s also the story of how that victory may have come at an extraordinary cost – to their customers and society at large.

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Punters

How Paddy Power Bet Billions and Changed Gambling Forever

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