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Public Relations

Name: Public Relations
Brand: SAGE Publications Inc
SKU: 9780761948568
Price: 711.83 RON
Availability: InStock

A Managerial Perspective

Autor: Danny Moss, Barbara DeSanto

Limbă:

Legare: Copertă tare

Editura: SAGE Publications Inc

Disponibilitate: În depozitul extern

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711.83 lei

Taking a managerial perspective, this book explores public relations and its role in the wider organ...

Informații despre carte

Autor

Danny Moss, Barbara DeSanto

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2011

Pagini

512

EAN

9780761948568

ISBN

0761948562

Enbook ID

04685382

Editura

SAGE Publications Inc

Greutate

1050

Dimensiuni

186 x 232 x 33

Descriere completă

Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on experise of legal considerations and ethical awareness. The effective management of public relations is crucial within any organization, but a wider managerial awareness and support of its role is equally critical. Public Relations: A Managerial Perspective offers an original and vital discussion of these challenges for second and third year undergraduate and postgraduate students of public relations, corporate communications and public affairs.