Public Relations Theory

Name: Public Relations Theory
Brand: Taylor & Francis Ltd
SKU: 9781138412095
Price: 1525.25 RON
Availability: InStock

Autor: Carl H. Botan

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Legare: Copertă tare

Editura: Taylor & Francis Ltd

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Beginning with the basic premise that public relations can best be understood as a specialized type...

Informații despre carte

Autor

Carl H. Botan

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2017

Pagini

368

EAN

9781138412095

ISBN

9781138412095

Enbook ID

17869276

Editura

Taylor & Francis Ltd

Greutate

840

Dimensiuni

152 x 229

Descriere completă

Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish public relations as a vital and viable realm for communication research and theory development. Through the application of communication theories, they attempt to explain and predict public relations practices and then use these practices to develop communication theories. Their discussions fall into three distinct categories: metatheory, theory, and examples of applications of theories. An ideal volume for professionals and students in communication, journalism, and related fields.

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