Public Relations in China

Name: Public Relations in China
Brand: Palgrave Macmillan
SKU: 9781137483799
Price: 143.3 RON
Availability: InStock

Autor: David Wolf

Limbă:

Legare: Carte broșată

Editura: Palgrave Macmillan

Disponibilitate: În depozitul extern

Expediem în 5-8 zile

143.30 lei

China presents a massive market with intense competition and little brand loyalty, and effective pub...

Informații despre carte

Autor

David Wolf

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2015

Pagini

226

EAN

9781137483799

ISBN

1137483792

Enbook ID

09254439

Editura

Palgrave Macmillan

Greutate

264

Dimensiuni

198 x 243 x 16

Descriere completă

China presents a massive market with intense competition and little brand loyalty, and effective public relations has become essential for any company seeking success. Few companies have found the right formula, but those who have done so have been rewarded with thriving franchises in the world's largest market. David Wolf provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the normal agency pitch hype and excessive jargon and offers something rare: a practical handbook for building and defending a brand in China. Palgrave Pocket Consultants are concise, authoritative guides that provide actionable solutions to specific, high-level business problems.

S-ar putea să te intereseze

Clienții care au cumpărat această carte au mai cumpărat și

Cele mai căutate

Categories

Authors

Publishers

Produse

Produse

Cele mai căutate

Categories

Authors

Publishers

Produse

Produse

Public Relations in China

Informații despre carte

Descriere completă

S-ar putea să te intereseze

Fleur and Blanchefleur

Jessica BunnyDuck Goes Out to Play

Ariana Grande

Galactic Odyssey #4: What Happened When Max Came

Bulletin of Revenues and Expenses of Steam Roads in the United States...

Brain Games - Sticker by Number: Stress Free (28 Images to Sticker)

Federal Civil Penalties Inflation Adjustment Act Catch-Up Adjustments (US Department of Labor Regulation) (DOL) (2018 Edition)

Japan, The Cookbook

Bone Flowers

Yoga: the Early Story

So You Want To Start Keeping Chickens?

THE GERMAN UNIVERSITIES: THEIR CHARACTER

187th Airborne Regimental Combat Team Airborne Operation

Jeremiah

Where Christology Began

Clienții care au cumpărat această carte au mai cumpărat și

Les Manieurs d'Argent: Etudes Historiques Et Morales, 1720-1882: Avec Une Nouvelle Introduction

Attivita Multiple

Entwicklung und Implementierung eines mobilen Falldokumentationssystems mittels Smartphone und Tablet-PC

Orgueil et préjugés

L' abbé Franz Stock - Sentinelle de Paix

El Lalo de Cantoria

Batman: Arkham Knight - Génesis núm. 05

Umweltschutz als Staatsaufgabe