Carte Public Relations as Dramatistic Organizing Peter M. Smudde

Public Relations as Dramatistic Organizing

A Case Study Bridging Theory and Practice

Limbă: engleză
Legare: Carte broșată
Editura: Hampton Press
Disponibilitate: La editor doar la comandă
Expediem în 28-41 zile
161.00 lei
Examines an important public relations case in great depth over the 6-year period in the 1990s when...

Informații despre carte

Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2011
Pagini
252
EAN
9781572739550
ISBN
9781572739550
Enbook ID
03191847
Editura
Greutate
420
Dimensiuni
152 x 229

Descriere completă

Examines an important public relations case in great depth over the 6-year period in the 1990s when it was managed: General Motors 1973-1987 C/K pickup trucks, which were alleged to have a defective fuel-system design. Lessons learned from this detailed, deeper examination of public relations offer valuable insights from an active bridging of theory and practice.

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