Public Relations and the Digital

Name: Public Relations and the Digital
Brand: Springer, Berlin
SKU: 9783031139581
Price: 568.64 RON
Availability: InStock

Professional Discourse and Change

Autor: Clea Bourne

Limbă:

Legare: Carte broșată

Editura: Springer, Berlin

Disponibilitate: În depozitul extern

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This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional wo...

Informații despre carte

Autor

Clea Bourne

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2023

Pagini

230

EAN

9783031139581

Enbook ID

44123156

Editura

Springer, Berlin

Greutate

304

Dimensiuni

148 x 210

Descriere completă

This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms. As everyday PR work becomes increasingly shaped by the platform economy, this is transforming how the PR profession talks about itself, its issues and concerns. Drawing on different textual genres and discursive strategies, the author examines the shifting boundaries between PR and adjacent fields such as advertising, marketing and journalism - and illuminates varied lifeworlds of PR professionals from different backgrounds, races and genders. Written for academics, practitioners and those interested in the world of public relations, the book will also be enjoyed by young professionals working in this interesting and fast-changing occupation.

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Public Relations and the Digital

Professional Discourse and Change

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Descriere completă

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