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Carte Professionalizing Public Relations Kate Fitch

Professionalizing Public Relations

History, Gender and Education

Autor: Kate Fitch
Limbă: engleză
Legare: Copertă tare
Editura: Palgrave Macmillan
Disponibilitate: În depozitul extern
Expediem în 10-13 zile
313.44 lei
This§groundbreaking study offers new insights into public relations history with a§focus on the chan...

Informații despre carte

Autor
Kate Fitch
Limbă
engleză
Legare
Carte - Copertă tare
Publicat
2016
Pagini
154
EAN
9781137573087
ISBN
1137573082
Enbook ID
02974894
Editura
Palgrave Macmillan
Greutate
3342
Dimensiuni
148 x 210 x 14

Descriere completă

This§groundbreaking study offers new insights into public relations history with a§focus on the changing relationship between women and public relations, the§institutionalization of public relations education, and the significance of§globalization in Australia in the second half of the twentieth century. Drawing§on archival and interview research, it reveals how the industry's§professionalization led to the development of an occupational identity along§national and gendered lines. It also challenges common misconceptions around§the origins of public relations and women's early contributions and careers.§Adopting a critical approach, Professionalizing§public relations avoids corporatist perspectives on the historical§development of public relations by focusing on the processes of§professionalization and their significance for gender and education, and by situating§this study in a broader global context. The findings reveal dynamic and§contested conceptualizations of public relations knowledge and expertise, and§the significance of historical processes for contemporary understandings of the§industry.§

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