Carte Product Recommendations in e-Commerce Retailing Applications Nicolas Knotzer

Product Recommendations in e-Commerce Retailing Applications

Limbă: engleză
Legare: Carte broșată
Editura: Peter Lang AG
Disponibilitate: În depozitul extern
Expediem în 5-8 zile
388.94 lei
The book deals with product recommendations generated by information systems referred to as recommen...

Informații despre carte

Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2007
Pagini
202
EAN
9783631566220
ISBN
9783631566220
Enbook ID
10026648
Editura
Greutate
304
Dimensiuni
208 x 149 x 15

Descriere completă

The book deals with product recommendations generated by information systems referred to as recommender systems. Recommender systems assist consumers in making product choices by providing recommendations of the range of products and services offered in an online purchase environment. The quantitative research study investigates the influence of psychographic and sociodemographic determinants on the interest of consumers in personalized online book recommendations. The author presents new findings regarding the interest in recommendations, importance of product reviews for the decision process, motives for submitting ratings as well as comments, and the delivery of recommendations. The results show that opinion seeking, opinion leading, domain specific innovativeness, online shopping experience, and age are important factors in respect of the interest in personalized recommendations.

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