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Carte Product Planning Essentials Kenneth B. Kahn

Product Planning Essentials

Autor: Kenneth B. Kahn
Limbă: engleză
Legare: Carte broșată
Editura: SAGE Publications Inc
Disponibilitate: În depozitul extern
Expediem în 14-20 zile
460.12 lei
Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary natu...

Informații despre carte

Autor
Kenneth B. Kahn
Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2000
Pagini
264
EAN
9780761919995
ISBN
0761919996
Enbook ID
04684155
Editura
SAGE Publications Inc
Greutate
370
Dimensiuni
152 x 228 x 14

Descriere completă

Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialisation, and eventual product dismissal. Special topics include public policy, international issues, and intellectual property. An interesting summary of product development best practices from several companies appears at the end of the book. Instructors, students and practitioners will appreciate the balanced managerial and how-to orientation.

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