Product Planning Essentials

Name: Product Planning Essentials
Brand: SAGE Publications Inc
SKU: 9780761919988
Price: 682.1 RON
Availability: InStock

Autor: Kenneth B. Kahn

Limbă:

Legare: Copertă tare

Editura: SAGE Publications Inc

Disponibilitate: În depozitul extern

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682.10 lei

Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary natu...

Informații despre carte

Autor

Kenneth B. Kahn

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2000

Pagini

264

EAN

9780761919988

ISBN

0761919988

Enbook ID

04684154

Editura

SAGE Publications Inc

Greutate

472

Dimensiuni

152 x 228 x 19

Descriere completă

Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialisation, and eventual product dismissal. Special topics include public policy, international issues, and intellectual property. An interesting summary of product development best practices from several companies appears at the end of the book. Instructors, students and practitioners will appreciate the balanced managerial and how-to orientation.

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