Carte Product Information Management Jorij Abraham

Product Information Management

Autor: Jorij Abraham
Limbă: engleză
Legare: Copertă tare
Disponibilitate: În depozitul extern
Expediem în 10-13 zile
405.51 lei
Product Information Management is latest topic that companies across the world are deliberating upon...

Informații despre carte

Limbă
engleză
Legare
Carte - Copertă tare
Publicat
2014
Pagini
179
EAN
9783319048840
ISBN
3319048848
Enbook ID
02432621
Greutate
462
Dimensiuni
170 x 244 x 16

Descriere completă

Product Information Management is latest topic that companies across the world are deliberating upon. As companies sell online, they are confronted with the fact that not all information necessary to sell their products is available. Where marketing, sales and finance have been core processes of the corporate world for a long time, PIM is a new business process with its own unique implementation and management challenges. The book describes the core PIM processes; their strategic, tactical and operational benefits and implementation challenges. The book has been written for managers, business users as well as students, and illustrates the different concepts with practical cases from companies like Coca Cola, Nikon and Thomas Cook.

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