Carte Product Delight Nesrine Changuel

Product Delight

Limbă: engleză
Legare: Carte broșată
Editura: Nesrine Changuel
Disponibilitate: În depozitul extern
Expediem în 14-21 zile
158.82 lei
In a world of infinite features and constant innovation, functionality alone no longer guarantees pr...

Informații despre carte

Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2026
Pagini
266
EAN
9791097710439
Enbook ID
52235299
Greutate
362
Dimensiuni
152 x 229 x 14

Descriere completă

In a world of infinite features and constant innovation, functionality alone no longer guarantees product success. Product Delight explores what truly makes a product stand out: emotional connection.

Drawing on over a decade of product leadership at Google, Spotify, and Microsoft, Dr. Nesrine Changuel unveils a powerful framework for building tech products that don't just solve problems - they resonate. Through stories, behavioral insights, and practical tools like the Delight Grid, the Delight Excellence Checklist, or the Delight enhancers, she shows how delight drives retention, engagement, and brand love.

This book reveals how emotionally connecting products turn users into fans, and fans into advocates. Whether you're a product manager, designer, founder, or developer, Product Delight will help you shift from functional thinking to emotional impact.

The future belongs to products that connect. This book is your guide to making them.

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