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Carte Process-based Strategic Planning Rudolf Grünig

Process-based Strategic Planning

Autor: Rudolf Grünig, Richard Kühn
Limbă: engleză
Legare: Copertă tare
Editura: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Disponibilitate: În depozitul extern
Expediem în 10-13 zile
270.62 lei
A company's strategies define its future direction, specifying not only target market positions for...

Informații despre carte

Autor
Rudolf Grünig, Richard Kühn
Limbă
engleză
Legare
Carte - Copertă tare
Publicat
2010
Pagini
358
EAN
9783642167140
ISBN
3642167144
Enbook ID
05281272
Editura
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Greutate
682
Dimensiuni
244 x 167 x 26

Descriere completă

A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into seven steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved.

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