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Carte Pro Logo Michel Chevalier

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Brands as a Factor of Progress

Autor: Michel Chevalier, Gerald Mazzalovo
Limbă: engleză
Legare: Copertă tare
Editura: Palgrave USA
Disponibilitate: În depozitul extern în cantități mici
Expediem în 11-15 zile
297.49 lei
The authors of this book are top executives in the luxury goods industry. In an environment in which...

Informații despre carte

Autor
Michel Chevalier, Gerald Mazzalovo
Limbă
engleză
Legare
Carte - Copertă tare
Publicat
2003
Pagini
322
EAN
9781403918253
ISBN
1403918252
Enbook ID
04775818
Editura
Palgrave USA
Greutate
514
Dimensiuni
224 x 145 x 28

Descriere completă

The authors of this book are top executives in the luxury goods industry. In an environment in which brands have come under attack they argue that brands can be factors of progress if they are correctly managed. The book includes an analysis of brand nature and history and highlights the importance of semiotics in the management of brand identity. In summary they argue that brands cannot be held responsible for the imperfections and excesses of the worldwide economic and political systems, but that they can be signs of excellence and differentiation and vectors of values which favour multicultural understanding and put people in a position to generate progress.

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