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Carte Print Advertising:Basic Elements and It's Usage J. M. Mahinda Bandara

Print Advertising:Basic Elements and It's Usage

An Evaluation of Indian and Sir Lankan Print Advertisement

Autor: J. M. Mahinda Bandara
Limbă: engleză
Legare: Carte broșată
Editura: LAP Lambert Academic Publishing
Disponibilitate: În depozitul extern
Expediem în 8-11 zile
240.12 lei
This book is based on the comparison of print advertisement published in India and Sir Lanka, and it...

Informații despre carte

Autor
J. M. Mahinda Bandara
Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2016
Pagini
92
EAN
9783659925733
Enbook ID
13926435
Editura
LAP Lambert Academic Publishing
Greutate
153
Dimensiuni
150 x 220 x 6

Descriere completă

This book is based on the comparison of print advertisement published in India and Sir Lanka, and it covers the opinion of both country people about the print advertisement. According on the general research design, the study analyzes how a change in the design elements affects the opinion of consumers in India and Sir Lanka about the print advertisement. The sample was three kind of print advertisements such as cosmetic, clothing and jewelry and the targeted people for knowing their perceptions about the print advertisement. The main reason of selecting the consumer products was because of their uniqueness in comparing same products with other products for satisfying their psychological needs. The Media analyzed in the study were mostly visual advertising as newspaper, magazine, posters and billboards. This book will be helpful to the advertising companies, and students of visual arts.

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