Carte Pricing Strategies Robert M. Schindler

Pricing Strategies

A Marketing Approach

Limbă: engleză
Legare: Copertă tare
Disponibilitate: În depozitul extern
Expediem în 14-20 zile
679.40 lei
The primary theme of Pricing Strategies is that pricing should be guided by the marketing concept, w...

Informații despre carte

Limbă
engleză
Legare
Carte - Copertă tare
Publicat
2011
Pagini
416
EAN
9781412964746
ISBN
1412964741
Enbook ID
04787058
Greutate
836
Dimensiuni
191 x 237 x 24

Descriere completă

The primary theme of Pricing Strategies is that pricing should be guided by the marketing concept, which indicates that success is achieved through a focus on the needs and sensitivities of the customer. This customer-focus theme is evident throughout the text. Professor Schindler helps to overcome the mathematical anxieties of students with an intuitive approach to understanding basic pricing concepts, and presents mathematical techniques as simply more detailed specifications of these concepts.

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