Carte Pricing Perspectives Dr. Florian Siems

Pricing Perspectives

Marketing and Management Implications of New Theories and Applications

Limbă: engleză
Legare: Copertă tare
Disponibilitate: În depozitul extern în cantități mici
Expediem în 13-18 zile
582.21 lei
The world of pricing has been changing at a fast pace. There has been a development of new dynamic p...

Informații despre carte

Limbă
engleză
Legare
Carte - Copertă tare
Publicat
2008
Pagini
230
EAN
9780230207226
ISBN
0230207227
Enbook ID
04552116
Greutate
428
Dimensiuni
138 x 223 x 19

Descriere completă

The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tools and techniques, and a focus on smarter buyers. The implementation of value based pricing strategies that occurred in the last few years are indicative of these changes. This book highlights many of the new perspectives and developments in pricing, including an important need to sell more value to the customer with the price. It explores pricing strategies and tactics from both theoretical and applied contexts, with a substantial focus on the creation, communication, capture and sustainability of value through pricing. The socio-demographic and psychological aspects of the consumer's price acceptance behaviour are also studied in depth.

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