Carte Price is Wrong Sarah Maxwell

Price is Wrong

Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing

Autor: Sarah Maxwell
Limbă: engleză
Legare: Copertă tare
Disponibilitate: În depozitul extern
Expediem în 9-15 zile
136.92 lei
Fair pricing is an issue that affects us all, whether we're consumers or merchants. Throughout her c...

Informații despre carte

Limbă
engleză
Legare
Carte - Copertă tare
Publicat
2008
Pagini
256
EAN
9780470139097
ISBN
0470139099
Enbook ID
04881386
Greutate
446
Dimensiuni
159 x 236 x 25

Descriere completă

Fair pricing is an issue that affects us all, whether we're consumers or merchants. Throughout her career, Sarah Maxwell has seen how pricing practices across a variety of different areas, from mobile phones and airline tickets to prescription drugs and gasoline impact our everyday lives. Now, with The Price Is Wrong, Maxwell shares her deepest insights on this issue and examines both the psychological and sociological basis of fair pricing.

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