Predictive Marketing - Easy Ways Every Marketer Can Use Customer Analytics and Big Data

Autor: Omer Artun, Dominique Levin

Limbă:

Legare: Copertă tare

Editura: John Wiley & Sons Inc

Disponibilitate: În depozitul extern

Expediem în 9-15 zile

121.34 lei

Make personalized marketing a reality with this practical guide to predictive analyticsPredictive Ma...

Informații despre carte

Autor

Omer Artun, Dominique Levin

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2015

Pagini

272

EAN

9781119037361

ISBN

1119037360

Enbook ID

08877753

Editura

John Wiley & Sons Inc

Greutate

466

Dimensiuni

158 x 239 x 25

Descriere completă

Make personalized marketing a reality with this practical guide to predictive analyticsPredictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You'll learn how to use machine-learning technologies to improve customer acquisition and customer growth, and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics. Much more than just theory and testament to the power of personalized marketing, this book focuses on action, helping you understand and actually begin using this revolutionary approach to the customer experience.Predictive analytics can finally make personalized marketing a reality. For the first time, predictive marketing is accessible to all marketers, not just those at large corporations - in fact, many smaller organizations are leapfrogging their larger counterparts with innovative programs. This book shows you how to bring predictive analytics to your organization, with actionable guidance that get you started today. * Implement predictive marketing at any size organization * Deliver a more personalized marketing experience * Automate predictive analytics with machine learning technology * Base marketing decisions on concrete data rather than unproven ideasMarketers have long been talking about delivering personalized experiences across channels. All marketers want to deliver happiness, but most still employ a one-size-fits-all approach. Predictive Marketing provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience.

S-ar putea să te intereseze

Clienții care au cumpărat această carte au mai cumpărat și

Cele mai căutate

Categories

Authors

Publishers

Produse

Produse

Cele mai căutate

Categories

Authors

Publishers

Produse

Produse

Predictive Marketing - Easy Ways Every Marketer Can Use Customer Analytics and Big Data

Informații despre carte

Descriere completă

S-ar putea să te intereseze

Clienții care au cumpărat această carte au mai cumpărat și