Predictive Business Analytics - Forward-Looking Capabilities to Improve Business Performance

Autor: Lawrence Maisel

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Editura: John Wiley & Sons Inc

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Discover the breakthrough tool your company can use to make winning decisions This forward-thinking...

Informații despre carte

Autor

Lawrence Maisel

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2013

Pagini

272

EAN

9781118175569

ISBN

1118175565

Enbook ID

01239812

Editura

John Wiley & Sons Inc

Greutate

464

Dimensiuni

235 x 153 x 23

Descriere completă

Discover the breakthrough tool your company can use to make winning decisions This forward-thinking book addresses the emergence of predictive business analytics, how it can help redefine the way your organization operates, and many of the misconceptions that impede the adoption of this new management capability. Filled with case examples, Predictive Business Analytics defines ways in which specific industries have applied these techniques and tools and how predictive business analytics can complement other financial applications such as budgeting, forecasting, and performance reporting. Examines how predictive business analytics can help your organization understand its various drivers of performance, their relationship to future outcomes, and improve managerial decision-making Looks at how to develop new insights and understand business performance based on extensive use of data, statistical and quantitative analysis, and explanatory and predictive modeling Written for senior financial professionals, as well as general and divisional senior management Visionary and effective, Predictive Business Analytics reveals how you can use your business's skills, technologies, tools, and processes for continuous analysis of past business performance to gain forward-looking insight and drive business decisions and actions.

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Predictive Business Analytics - Forward-Looking Capabilities to Improve Business Performance

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