PR Professional's Handbook

Name: PR Professional's Handbook
Brand: Kogan Page Ltd
SKU: 9780749468422
Price: 250.18 RON
Availability: InStock

Autor: Caroline Black

Limbă:

Legare: Carte broșată

Editura: Kogan Page Ltd

Disponibilitate: În depozitul extern

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250.18 lei

At a time when rapid changes in communications technology are having a major impact on the way busin...

Informații despre carte

Autor

Caroline Black

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2014

Pagini

376

EAN

9780749468422

ISBN

0749468424

Enbook ID

02088563

Editura

Kogan Page Ltd

Greutate

550

Dimensiuni

158 x 233 x 20

Descriere completă

At a time when rapid changes in communications technology are having a major impact on the way businesses choose to communicate, more people are having to understand the principles of modern PR and how they can underpin effective business management. Whether as a student (undergraduate or as part of ongoing professional development), consultant or business owner, there are areas of good PR practice that must be followed, while at the same time new channels of communication - notably social media - are creating fresh challenges and opportunities. The PR Professional's Handbook offers practical advice and solutions for anyone involved in the PR function, as well as a full breakdown on the individual skills required in briefing, writing and presenting. The book covers the role and importance of PR and communications in organisations, key theories for PR, skills and disciplines, channels and creativity.

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