PR as a Marketing Tool

Name: PR as a Marketing Tool
Brand: LAP Lambert Academic Publishing
SKU: 9783659564567
Price: 172.83 RON
Availability: InStock

The Perception of PR Practitioners in Ghana

Autor: Gabriel Addo

Limbă:

Legare: Carte broșată

Editura: LAP Lambert Academic Publishing

Disponibilitate: În depozitul extern

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172.83 lei

Grunig and Grunig (1978) stated that the role of public relations in management and its value to an...

Informații despre carte

Autor

Gabriel Addo

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2017

Pagini

EAN

9783659564567

Enbook ID

18383261

Editura

LAP Lambert Academic Publishing

Greutate

125

Dimensiuni

150 x 220 x 4

Descriere completă

Grunig and Grunig (1978) stated that the role of public relations in management and its value to an organization have been debated for at least 100 years. The debate has centered on the question of whether the role of public relations is to support marketing or whether it serves a broader social and political function. Hunter Hallahan (1992) discussed the various positions made in the debate to include six arrangements: 1. Celibate (only one of the functions exist), 2. Co-existent (the two functions operate independently), 3. Combative (the two functions are at odds), 4. Co-optive (one function usurps the other), 5. Coordinated (the two functions are independent but work closely together), 6. Combined (the two functions operate within a single unit). The purpose of this study focused on identifying the relationship between public relations and marketing and whether public relations is a marketing tool or otherwise. The qualitative research methodology was used in achieving the stated objectives.

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PR as a Marketing Tool

The Perception of PR Practitioners in Ghana

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Descriere completă

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