Menu
Află starea comenzii
Contactați-ne
Carte Positioning a Tourist Destination Mrinmoy K Sarma

Positioning a Tourist Destination

An Exploration in North-East India

Autor: Mrinmoy K Sarma
Limbă: engleză
Legare: Carte broșată
Editura: VDM Verlag
Disponibilitate: La editor doar la comandă
Expediem în 17-27 zile
405.88 lei
Positioning has been regarded as one of the most important strategic options in marketing. This book...

Informații despre carte

Autor
Mrinmoy K Sarma
Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2010
Pagini
232
EAN
9783639164848
ISBN
3639164849
Enbook ID
06824878
Editura
VDM Verlag
Greutate
345
Dimensiuni
152 x 229 x 13

Descriere completă

Positioning has been regarded as one of the most important strategic options in marketing. This book examines and explores this strategy in a relatively unknown tourist destination in India. As the culmination of a Doctoral study in the end of the 1990s, the book is rich in methodology and analysis prudent for such a work. Simply put, the work first tries to ascertain the preferences on various variables including travel, stay, sightseeing etc. of the tourists and potential tourists. Their perceptions on the destination are also elicited through a survey. The responses thus gathered are treated with factor analysis and finally an ideal two- dimensional position for the destination is arrived at. The destination marketers can use this position (and the methodology to arrive at such suitable positions for other destinations) to broadly target their objectives and efforts in order to attract and satisfy the desired segments of tourists. This work can very well be used as reference for marketing especially for tourism or services marketing.

S-ar putea să te intereseze

Global Goes Local

Richard King
620.38 lei

Illicium, Pimpinella and Foeniculum

Manuel Miro Jodral
1 560.94 lei

Soil Biochemistry

Jean-Marc Bollag
2 045.39 lei

Wolf in the Attic

Sophia Richman
319.87 lei

If We Survive

Andrew Klavan
79.35 lei

The Journey Prize Stories: From the Best of Canada's New Writers

Steven Galloway
74.51 lei

Clienții care au cumpărat această carte au mai cumpărat și

Die Turnachkinder Im Sommer

Ida Bindschedler
144.10 lei

Verbesserung der raumklimatischen Bedingungen an Schulen

Sebastian Voswinckel
304.74 lei

GLORIA FUERTES

JOSE MORAN
68.26 lei