Philadelphia Barrio

The Arts, Branding, and Neighborhood Transformation

Autor: Frederick F. Wherry

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Legare: Copertă tare

Editura: The University of Chicago Press

Disponibilitate: În depozitul extern în cantități mici

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How does a so-called bad neighborhood go about changing its reputation? Is it simply a matter of imp...

Informații despre carte

Autor

Frederick F. Wherry

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2011

Pagini

248

EAN

9780226894317

ISBN

0226894312

Enbook ID

04550450

Editura

The University of Chicago Press

Greutate

431

Dimensiuni

152 x 229 x 20

Descriere completă

How does a so-called bad neighborhood go about changing its reputation? Is it simply a matter of improving material conditions or picking the savviest marketing strategy? What kind of role can or should the arts play in that process? Does gentrification always entail a betrayal of a neighborhood's roots? Tackling these questions and offering a fresh take on the dynamics of urban revitalization, "The Philadelphia Barrio" examines one neighborhood's fight to erase the stigma of devastation. Frederick F. Wherry shows how, in the predominantly Latino neighborhood of Centro de Oro, entrepreneurs and community leaders forged connections between local businesses and cultural institutions to rebrand a place once nicknamed the Badlands. Artists and performers negotiated with government organizations and national foundations, Wherry reveals, and took to local galleries, stages, storefronts, and street parades in a concerted, canny effort to reanimate the spirit of their neighborhood. Complicating our notions of neighborhood change by exploring the ways the process is driven by local residents, "The Philadelphia Barrio" presents a nuanced look at how city dwellers can make commercial interests serve the local culture, rather than exploit it.

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Philadelphia Barrio

The Arts, Branding, and Neighborhood Transformation

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