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Carte Pharmaceutical Marketing Bruce R. Siecker

Pharmaceutical Marketing

Autor: Bruce R. Siecker
Limbă: engleză
Legare: Copertă tare
Editura: Taylor & Francis Inc
Disponibilitate: În depozitul extern
Expediem în 14-21 zile
886.82 lei
Sixteen chapters by researchers in academia and industry identify the principles of marketing pharma...

Informații despre carte

Autor
Bruce R. Siecker
Limbă
engleză
Legare
Carte - Copertă tare
Publicat
2002
Pagini
392
EAN
9780789015822
ISBN
9780789015822
Enbook ID
06712293
Editura
Taylor & Francis Inc
Greutate
890
Dimensiuni
148 x 210

Descriere completă

Sixteen chapters by researchers in academia and industry identify the principles of marketing pharmaceutical products, describe the environmental factors influencing their application, and examine the implementation of these principles in actual practice. Marketing elements like pricing, research and development, promotion, place factors, and the c

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