Persuasion

Name: Persuasion
Brand: Golden Meteorite Press
SKU: 9781773698342
Price: 133.68 RON
Availability: InStock

Autor: Thomas Banks, Juliana Quan

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Editura: Golden Meteorite Press

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Persuasion defines our lives. Every day and everywhere, we are subject to communications produced by...

Informații despre carte

Autor

Thomas Banks, Juliana Quan

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2022

Pagini

138

EAN

9781773698342

ISBN

1773698346

Enbook ID

42067825

Editura

Golden Meteorite Press

Greutate

212

Dimensiuni

152 x 229 x 8

Descriere completă

Persuasion defines our lives. Every day and everywhere, we are subject to communications produced by governments, associations, and individuals that seek to inspire our thoughts and actions to change.

These communications seek to convince, urge, pressure, and sweet-talk their target audience into compliance. Persuasion and influence have been hotly-researched and discussed for decades. In ten chapters, this book holistically profiles the strategies, psychological theories, uses, and case studies concerning persuasion. In particular, this book looks at the science and scholarship of persuasion in a variety of areas including practical persuasive techniques, leadership and influence, the mathematics of persuasion and communication, the psychological foundations of persuasion, persuasion in the domain of global law and international systems, as well as persuasion in marketing and sales, propaganda, and conspiracy theories.

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