Persuasion Profiling

How the internet knows what makes you tick

Autor: Maurits Kaptein

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Legare: Carte broșată

Editura: Atlas Contact, Uitgeverij

Disponibilitate: În depozitul extern

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On average, merely five in every hundred visitors of online stores actually purchase a product. This...

Informații despre carte

Autor

Maurits Kaptein

Limbă

olandeză

Legare

Carte - Carte broșată

Publicat

2015

Pagini

256

EAN

9789047008729

ISBN

9047008723

Enbook ID

13353771

Editura

Atlas Contact, Uitgeverij

Greutate

319

Dimensiuni

137 x 211 x 30

Descriere completă

On average, merely five in every hundred visitors of online stores actually purchase a product. This, despite the fact that in offline, brick and mortar stores more than twenty-five out of a hundred visitors make a purchase. Why is this gap so large? The answer can partly be found in the ways in which vendors adapt their promotional appeals to the unique individual preferences and needs of their customers. Based on insights from behavioral economics, marketing, and his own groundbreaking research on Persuasion Profiling, Dr. Maurits Kaptein developed a mass-market personalized technique that enables you to treat online visitors as an offline vendor would. Kaptein combines a thorough description of our knowledge of sales psychology with an understanding of interactive technologies to demonstrate the opportunities these technologies offer for personalization. Kaptein discusses novel research results on the individual effects of well-known persuasion strategies, and discusses the ethical issues that arise in large-scale personalization efforts. The result is a vivid and clear introduction to the science and art of real time and personalized persuasion on the Internet. It is an introduction that is certainly indispensable for marketers but is also unmissable for you, the consumer.

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Persuasion Profiling

How the internet knows what makes you tick

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